Digital Transformation for Charities

Digital transformation is more than merely new technology for charities. It’s about changing how a charity operates and tells its stories as well as raising funds and delivering value. It’s about creating an experience that is better for everyone involved such as volunteers, supporters and users of the service.

Charities that have adopted digital technology are able to run more efficiently, manage information more safely and provide better service to their clients. They can also make use of the data to identify areas that need improvement. This increases trust and transparency, which can increase donations as well as a greater engagement of the general public.

A recent survey of leaders of charities revealed that many charities are struggling to overcome obstacles to digitalization. In particular the area of funding was considered to be the biggest challenge and 40% of charities saying they need more funds to purchase devices and software. Upskilling volunteers and staff is another issue. 38% of charities need more training to assist them in moving towards digital. Many charities struggle to manage the demands for digital transformation while also continuing to work with clients.

However, it’s important to keep in mind that embracing digital technology doesn’t have to be costly. There are plenty of affordable options, including no-cost online classes and workshops. It’s also a good idea to tap into the skills and networks already present in the workplace or among volunteers.

If a nonprofit wants to be more successful in their digital journey it is crucial to create an optimised website. This can serve as a foundation for all other digital services. This could include the use of social media to promote fundraising efforts and increases engagement or a platform to create engaging content that is directly to their target audience.

A charity can also start developing their digital offerings in the most efficiently possible by making use of software that allows them to automate their processes and deliver more effective outcomes for their users. For instance an online health and wellbeing platform like Medli allows charities to gather real-time data from patients using an app and then use the data to gain insights to improve healthcare.

The future is bright for charities that take on the challenges of the digital revolution. In doing this they’ll be able deliver on their vision, raise greater funds, and be able to better serve their beneficiaries. With that in mind it’s vital for charities to be on the lookout for new trends in digital transformation so that they are prepared when the time comes to make the necessary changes. If you’re interested to change your charity’s digital strategy get in touch to speak with one of our experts today!

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